Planning a marketing initiative without considering mobile platforms is simply losing a big sales leads generation opportunity. Mobiles are overtaking PCs in term of usage, convenience, price and portability. Do you know?

  •  There were 1, 746, 176 mobile users compared to 341, 263 PC users by December 2012 (Gartner – 2013)
  • Android by Google  is leading the mobile markets with 60.3% followed by 23% iOS by Apple (Gartner – 2013)
  • 89% of the smartphone users use their phone throughout the day.
  • There are average 41 application per mobile phone.
  • Social Media applications and games are the top used applications.

It means there are 6 times more mobile users than the PC users. Mobile users are interacting with the mobile applications the whole day. That is why marketing strategy over mobile platforms should be built around mobile applications.

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